Black Girls Ride Proves the Future of Motorsports is Female with NOLA Takeover
NEW ORLEANS, July 11, 2019 /PRNewswire/ — Leading a growing sisterhood of diverse, female riders, 225 fearless bikers, brought together by Black Girls Ride (BGR) and Polaris, traveled more than 200,000 collective miles to New Orleans to meet during the largest African-American music and entertainment celebration in the country.
Black Girls Ride Founder Porshce Taylor, led the group of all female riders through the streets of downtown New Orleans in a bright pink Polaris Slingshot®. The ultimate show of girl power culminated with an outdoor party and included a Polaris Slingshot giveaway to one lucky female rider from Illinois.
«The trip to New Orleans put the spotlight on the growing family of African-American and female motorcyclists in the U.S.,» Taylor said. «We are superheroes on the road. We now have tremendous momentum to empower even more women across the country who want to celebrate their femininity and individuality by joining this motorsport movement.»
Polaris Slingshot ® is a proud supporter of BGR and sponsors the group’s cross-country trek, recognizing the growing presence of women in motorsports and embracing BGR’s role as a leader in women’s motorsports.
«Women are shaping the future of motorsports,» Polaris Marketing and Customer Engagement and Growth Manager Joey Lindahl said. «One in five women ride motorcycles, and that number is growing. This weekend in New Orleans is just the beginning of our partnership with BGR. We are proud to fuel the growing sisterhood of fierce female riders.»
ABOUT BLACK GIRLS RIDE™
Black Girls Ride Magazine (BGR) is an inclusive celebration of women who live to ride. BGR is an all-access source for product launches & reviews, women’s rider fashion and events across the nation. The magazine profiles the unique stories of female motorcycle clubs, professional racers and stunt riders, while also shining a light on the sisterhood of biker culture. BGR’s mission is to continue increasing the number of female motorcyclists, provide safe riding adventures and inspire riders through safety education and celebration. For more information about Black Girls Ride Magazine, please visit blackgirlsride.com.
ABOUT POLARIS SLINGSHOT®
Polaris Slingshot®, a product of Polaris Industries Inc. (NYSE: PII), is a three-wheeled motorcycle that delivers a ride like nothing else you’ve ever experienced. The Slingshot is powered by a 2.4-liter engine with a five-speed manual transmission and comes in a variety of models that will leave you grinning from ear-to-ear. To learn more, visit slingshot.polaris.com.
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SOURCE Black Girls Ride (BGR)