LUFKIN, Texas, Feb. 8, 2018 /PRNewswire/ — Brookshire Brothers, a 121-store retailer with locations throughout Texas and Louisiana is joining the network of independent retailers who have selected Rosie to bring convenient, easy to use, and time saving on-line shopping to their customers. They begin with the launch of Brookshire Brothers Anywhere Powered by Rosie at two locations in their home market – Lufkin, Texas.

Brookshire Brothers of Lufkin, TX partners with Rosie to launch Brookshire Brothers Anywhere Powered by Rosie. "Groceries on the go"

John Alston, President and CEO of Brookshire Brothers Inc., explains, «Our customers will enjoy the ease of shopping their favorite store whenever they want from wherever they want.  Brookshire Brothers Anywhere is on-demand shopping that gives our customers the option of picking their groceries up curbside or having our employee-owners deliver them to their door.   The in-store customer experience our shoppers are accustomed to is now theirs on-line. We like to say our personal service always goes the extra mile.»

Once a customer signs up to shop at, they can use Rosie’s search engine to shop their hometown store. They can navigate by department, create custom grocery lists and use Rosie’s proprietary recommended items feature based on customers’ shopping habits.

Rosie’s platform enables customers to interact with their personal shoppers.  In addition to making notes about how green they want their bananas or how thick they like their steaks, customers can also make note of substitutions.  It becomes a two-way conversation resulting in an even more interactive customer-personal shopper relationship.

Alston detailed the selection of Rosie, by sharing the top reasons, «We look at every decision with the customer in mind. After months of rigorous research, we selected Rosie as our eCommerce provider because it offers a way for people to shop from their desktop, tablet or smart phone and its fully integrated system creates a seamless customer experience. Rosie emerged from the crowded field of eCommerce providers as the leader who offered the best overall solution for our business model.»

Alston praised the responsiveness of the Rosie team, saying, «They’ve been exceptional every step of the way and their commitment to providing collaborative partnerships benefitting the independent grocer is evidenced by the extensive retailer network that has developed through the ROFDA organization and other wholesaler partnerships.»

Rosie, an organization with retailers in 29 states, looks at this partnership as an opportunity to empower a large regional independent to compete profitably with national chains.

«We are enthusiastic about serving the Brookshire Brothers organization and their loyal customer base in Texas and Louisiana,» said Rosie CEO Nick Nickitas. «As we’ve worked closely with the Brookshire Brothers team we found strong alignment between their commitment to excellence and our proven eCommerce platform, which makes it easy for leading independent grocers to customize all components of their online shopping program, including branding, advertising, pricing, order fulfillment, and service. We’re inspired by the teamwork, dedication, and pride of Brookshire Brothers’ long-tenured employee-owners and we’re thrilled to enable them to become the most trusted, locally focused eCommerce provider in the communities they serve.»

Alston shared his excitement, «As a long-time store director, what excites me the most is knowing how thrilled our customers will be when they get their first Brookshire Brothers Anywhere order. Our teams love nothing more than exceeding their customers’ expectations. This is another way we can do that!» 


For information about Brookshire Brothers, visit


For information about Rosie, visit

David Makar
Chief Customer Officer
[email protected]
(607) 342-3009

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